Serious about tanning?
Read before you buy.
Honest guides on sunbeds, holidays, ingredients and the shortcuts that do not work. No fluff, receipts where it matters, and every ingredient we mention is on our label.
Latest · Guide
Why We Will Never Sell You a Tan Extender
We checked the ingredients of nine tan extenders on UK shelves. They are either moisturisers with a new name or fake tan with a new name. Here is why nothing extends a real tan, and what actually keeps it looking good.
Read the guideGuide
Why Your Legs Won't Tan, and How to Fix It
The four everyday reasons legs tan slower than the rest of you on a sunbed, and the prep and in-bed habits that...
Guide
How to Tan Your Face on a Sunbed, Properly
Why your face tans differently from your body, and how to get it even on a sunbed without it running ahead or...
Guide
How to Keep Your Tan Through Autumn and Winter
Why tans fade faster once the clocks change, and the simple maintenance routine that keeps your colour going until spring.
How we work
MelanoBronze: What It Is, and Why Almost Nobody Else Uses It
The Swiss-made active at the centre of the Next-Gen range: what it is, what its maker's research shows, why almost no other...
How we work
The Delux Ingredient Dictionary: Every Ingredient in the Range, Explained
Every ingredient across the Delux range, A to Z: what it is, what it does in a tanning product, and which formulas...
How we work
What a Tanning Accelerator Actually Is
The plain definition of a tanning accelerator, what it is not, what has to be in the tube for the word to...
How we work
Why We Are Building a Tingle Cream, and Why It Is Taking a Year
What a tingle cream really is, what is wrong with most of them, and what ours has to do before we release...
How we work
How We Test a Formula Before It Is Released
Five stages from brief to release, the benchmark every Delux formula has to beat, what we look for over real sessions, and...
How we work
The Tanning Myths Brands Sell You: Ten Claims, Taken Apart
Ten claims tanning brands make that the ingredient list cannot support, from colour on the first use to gummies that tan you,...
How we work
Why Delux Has Seven Formulas, and Why the Eighth Is Taking So Long
One goal, a formula for everyone who tans. One rule, nothing ships unless it outperforms the best we test it against. Why...
Product guide
Go Dark: The Full Guide to Every Ingredient
The original Delux cream, explained honestly: eleven ingredients, five plant butters and oils, how a conditioning cream helps you tan, and where...
Product guide
Tanning Gummies: The Full Guide, and the Myth We Will Not Sell You
No gummy tans you on its own. Here is what ours actually do, every one of the seven actives, and why the...
Product guide
Lumière: The Full Guide to Every Ingredient
Every one of the 39 ingredients in Lumière, why a face formula has to be built differently from a body cream, the...
Product guide
Sun Sauce: The Full Guide to Every Ingredient
Every one of the 28 ingredients in Sun Sauce, why a jelly is built differently from a cream, the honest word on...
Product guide
Electric Melon: The Full Guide to Every Ingredient
Every one of the 24 ingredients in Electric Melon, why the Next-Gen creams share one formula, and what to expect week by...
Product guide
Bubblegum Mania: The Full Guide to Every Ingredient
The cream people would not let us discontinue, rebuilt on the Next-Gen formula. Every one of its 24 ingredients, what it does,...
Product guide
Island Coconut: The Full Guide to Every Ingredient
Every one of the 24 ingredients in Island Coconut, what it does, where it sits in the list and why it earned...
Holiday and sun
Best Tan Accelerator for Holiday: What to Pack and How to Use It
The best tan accelerator for holiday depends on the heat, the pool and how you like your skin to feel. Cream or...
Holiday and sun
Tan Accelerator With SPF: Why Two Layers Beat One
Searching for a tan accelerator with SPF? Here is why the all-in-one is a compromise on both jobs, and why two layers...
Sunbeds
How Many Sunbed Sessions Does It Take to Get a Tan?
A straight answer on how many sunbed sessions it takes to see a tan, how many to build a proper base, and...
Sunbeds
Best Sunbed Cream UK 2026: Every Type Explained
Tingle, non-tingle, bronzer, accelerator: every type of sunbed cream sold in the UK explained honestly, what each one actually does, and which...
Holiday and sun
How Long Does a Tan Last, and How to Keep It
A real tan lives in skin that replaces itself every few weeks. Here is how long yours will last, why it fades,...
Myths and shortcuts
Baby Oil for Tanning: The Worst Shortcut Going
The oldest tanning hack refuses to die. What baby oil actually does in the sun, why it reliably ends in a burn,...
Holiday and sun
Coconut Oil for Tanning: The Myth, and the Smarter Coconut Route
Coconut oil makes skin gleam but does not build colour. The honest verdict on the beach classic, and the smarter coconut route.
Myths and shortcuts
A Burn Is Not a Tan: Why Going Red Sets Your Colour Back
Going red is not stage one of going brown. What a burn actually does to your developing colour, and the gradual route...
Holiday and sun
Can You Tan Through Sunscreen? Yes, and Here Is Why
Yes, you can tan through sunscreen. Why the no-SPF shortcut actually gets you less colour, and the routine that delivers both protection...
Holiday and sun
What the UV Index Actually Means for Your Tan
The UV index is everywhere thanks to tanmaxxing, and most people are reading it backwards. What it measures, and how to use...
Formulas
Tanning Jelly, Explained: The Upgrade on Tanning Oil
What a tanning jelly actually is, what is inside Sun Sauce, and why the texture is replacing tanning oil on loungers and...
Myths and shortcuts
Carrot Oil for Tanning: Does It Actually Work?
Carrot oil is back in fashion, but does it actually help you tan? The honest breakdown, and the modern version of the...
Sunbeds
Can You Use Tanning Oil on a Sunbed? Why Salons Say No
Why salons restrict tanning oils on sunbeds, and the water-based route that gets you deeper colour without the acrylic damage.
Myths and shortcuts
Tanning Oil vs Tan Accelerator: Which Actually Gets You Darker?
Tanning oil or tan accelerator? What each actually does, the sunbed problem oils have, and which genuinely builds deeper colour.
Myths and shortcuts
What Is Tanmaxxing? And the Smarter Way to Go Dark
The viral tanning trend explained: what tanmaxxing is, why it backfires on its own terms, and the smarter route to a deep...
Sunbeds
How to Tan Faster on Sunbeds, The Safe Way
The honest guide to faster sunbed results: prep, an accelerator every session, and consistency, never longer sessions.
Sunbeds
Best Sunbed Tanning Accelerator UK: What Actually Matters
Searches for sunbed accelerators are surging. An honest guide to choosing one: what to look for, red flags to avoid, and where...
Formulas
How To Read A Tanning Accelerator Ingredient Label (Before You Pay For One)
The printed label is the truth. How to read a tanning accelerator ingredient list, which actives matter, and the ten-second red flags...
Formulas
The Best UK Tanning Accelerators In 2026: An Honest Ranking
An honest ranking of the best UK tanning accelerators in 2026, plus the five standards any serious tanning brand should meet before...
Formulas
Go Dark: The Deep Conditioning Original, Explained
The original Delux cream explained: why deep conditioning is the secret to deeper-looking colour, what is inside, and how to get the...
Sunbeds
Sunbed vs Outdoor: How to Use a Tan Accelerator for Both
Does a tan accelerator work differently on a sunbed compared to outdoor sun? How to use Delux for both, and which builds...
Holiday and sun
How to Build a Proper Tan Before Your Holiday
Travelling soon? Build a deeper, even base tan in the weeks before you fly, then keep your colour going while you are...
Getting started
How to Prep and Exfoliate for a Deeper, Longer-Lasting Tan
A simple prep and exfoliation routine that helps your tan develop deeper, build more evenly and last longer.
Formulas
Cream or Jelly: Which Delux Formula Is Right for You?
Go Dark, the Next-Gen creams or Sun Sauce jelly? A simple guide to picking the Delux formula that fits your skin, your...
Formulas
Tanning Gummies Explained: How Glow-Support Vitamins Work With Your Tan
What tanning gummies actually do, what they do not do, and how to stack them with a cream or jelly for an...
Formulas
Will a Tan Accelerator Make Me Orange? The Truth About DHA and Bronzers
The number one worry, answered. What actually causes an orange tan, and why a Delux accelerator with no DHA and no bronzer...
Getting started
What to Expect in Your First Two Weeks With Delux
A realistic week by week guide to your first two weeks with Delux, across cream, jelly and gummies, so you know exactly...
Getting started
How Long Does It Take to See Results With a Tan Accelerator?
A tan accelerator is not a fake tan, so the timeline is different. Here is an honest, realistic answer on how fast...