Our Customers' Choice: The Delux Range, Ranked by 384 Reviews
The Delux range,
ranked by the people who use it.
We did not write this ranking. Our customers did. Every review below was collected by our review app, and we have counted them product by product across the current range of creams, jelly and gummies. The numbers are the numbers, the quotes are quoted as written, and the one review under three stars is on this page too.
Before the list
How we ranked it
Number one
Go Dark
The original. Go Dark is a conditioning cream built on shea, cocoa butter and plant oils, with the strongest scent in the range. It is where most people start with Delux, it has been on sale the longest, and that is a big part of why it has the most reviews.
"Smells great, absorbs easily. Noticed a difference in colour 1st use."
Karen W."Worked really well lovely colour after a few beds, no side effects, will be buying more when this runs out."
louis c. m."What can I say this cream is outstanding best cream used in a long time and the smell is unreal."
Sharon P.Number two
Island Coconut
The highest rated cream we make, and a close second on volume. A Next-Gen cream on a skincare base of aloe, shea and squalane, with five melanin actives and a coconut scent that comes up in the reviews almost as often as the colour does.
"I don't naturally tan well in the sun but since using this cream my tan has really come along. I love that it's not greasy and is lightweight."
Chantelle A."I've never been so brown and I've been home from holiday for 2 weeks and my colour has stayed beautiful."
Sylvia H."Not sticky and is very light weight on the skin, a little goes a long way."
Chondell P.Number three
Bubblegum Mania
The same Next-Gen formula as Island Coconut, with a soft bubblegum scent instead of coconut. The scent is the only difference. A lot of its reviews come from people who say they do not normally tan.
"I'm fair skinner. Just finished my first bottle and I'm shocked with the amount of people complimenting my tan."
Philip C."I've tried so many tanning creams before, but this one is absolutely insane! Must have for any serious tanner."
Emily G."Great product, skin feels amazing, I wish they did it as a moisturiser."
Elaine S.Number four
Sun Sauce
Our tanning jelly, and the lowest average on this page, so here is the main reason. A jelly is mostly water with its actives dissolved in it, and if you use too much, it goes sticky. The fix is using less: a 5p sized amount per area, not the 10p you would use with a cream. Once people get the amount right, the reviews look like this.
"Effective sunbed jelly, you can start to see the results after 3 sessions."
John W."I noticed my tan getting darker after the second use. 100% recommend."
Danielle P."Used this on holiday and got amazing results small bit goes a long way!"
Aleah S.Number five
Tanning Gummies
A perfect score, from the smallest sample on the page, so it sits fifth. The gummies are daily glow support taken alongside a cream or jelly. They will not tan you on their own, and we will never say they do. Two a day.
"I got the cream and gummies bundle and it's absolutely amazing. Everyone has commented on my tan."
StephanieShop Tanning Gummies · What is in them, and the myth we will not sell you
Too new to rank
Electric Melon and Lumière
Both launched in late summer 2026, so neither has enough reviews to rank fairly yet. Electric Melon is the same Next-Gen formula as Island Coconut and Bubblegum Mania, with a watermelon ice scent. Its first review arrived this week: "Amazing!! So dark and smells fab!" (Millie T.). Lumière, our facial tanning cream, has one five-star review so far. Check back.
Shop Electric Melon · Shop Lumière
One more worth knowing: before it was retired as a set, the Next-Gen Duo, Island Coconut and Bubblegum Mania together, collected 28 reviews, every one of them five stars. You can still buy both, and our multi-buy saving applies automatically.
What this ranking does not tell you
Reviews come from people who chose to leave one, and happy customers review more readily than unhappy ones. That is true of every brand's reviews, including ours. A higher count also partly reflects how long a product has been on sale, not only how good it is. And most of the Island Coconut and Bubblegum Mania reviews were left before those creams were reformulated with MelanoBronze in August 2026, so they describe the earlier formula.
The lowest reviews, in full: one two-star on Go Dark, "Not giving me the results what im expecting." Four three-stars, including "I haven't noticed a change" on Island Coconut, and a Sun Sauce review that found it "a bit sticky for my liking" on hairy arms and legs. That is the 5p rule again.
Eighteen of the 384 were not five stars. We would rather tell you that than hide it.
Quick answers
Frequently asked
What is the best Delux tanning cream according to reviews?
Are Delux reviews real?
Which Delux product is best for beginners?
Why is Sun Sauce rated slightly lower?
Do tanning gummies work on their own?
384 reviews in. Your turn.
Start with the one our customers rate highest, or find the formula that fits how you tan.
Shop Island CoconutFind your formula