50% off
Next-Gen Cream
Electric Melon
Crisp watermelon ice scent. Five melanin actives, no DHA, no bronzer.
Preview: sale prices switch on by themselves at midnight on Monday 23 November.
Black Friday · Live now · Ends Mon 30 Nov
Up to 50% off.
No code needed.
Eight days only. Prices are already reduced across the range. Same formulas, less to pay.
Sale ends in
00Days
00Hrs
00Mins
00Secs
Free UK delivery over £40Order by 12pm, out the same day
No DHA. No bronzer.
The sale menu
Three tiers.
The whole range in.
Swipe each row, pick your option and it's in your bag. Prices already include the discount.
50% off
2 products · swipe →50% off
50% off
Facial Maximiser
Lumière
Built for your face. Lighter, faster absorbing, never greasy. 50ml.
40% off
2 products · swipe →
30% off
5 products · swipe →
30% off
Next-Gen Cream
Vanilla Paradise
Soft, warm vanilla. Five melanin actives, no DHA, no bronzer.
30% off
Tingle Accelerator
Tropic Like It's Hot
A tingle accelerator with a juicy passionfruit scent.
Experienced tanners only. Patch test first. Never on the face.
30% off
Next-Gen Jelly
Sun Sauce
A light, non-greasy jelly. A 5p-sized amount is all you need.
30% off
Glow Support
Tanning Gummies
Take two a day alongside your cream and UV. They don't tan on their own.
30% off
Tanning spray
The Tanning Spray
Pick your pack, your strength and your scent.
Use with UV. Sunbed or sun. Outdoors, wear a separate sunscreen over the top.
Not sure which?
Find yours
in 4 taps.
What customers say
Over 2,000
five-star reviews.
★★★★★
This is the best tanning cream. The smell is lovely and it goes on really smooth.
Jane W. · Island Coconut★★★★★
The smell is amazing!! Not sticky and is very light weight on the skin, a little goes a long way.
Chondell P. · Island Coconut★★★★★
I absolutely love it! The smell the consistency. This will be my new go to.
Julie G. · Go Dark★★★★★
What can I say this cream is outstanding best cream used in a long time and the smell is unreal
Sharon P. · Go Dark★★★★★
great product little goes a long way well worth the money
Mitchell C. · Sun Sauce★★★★★
Absolutely amazing this stuff
Ally C. · Sun Sauce★★★★☆
Love this smells amazing
Tracy G. · Electric Melon★★★★★
This is great. And smells lovely
Amanda B. · Go DarkVerified customer reviews from deluxtanning.com.
Black Friday, sorted
Quick answers.
When does the sale end?
Monday 30 November at 23:59 UK time. Prices go back to normal at midnight.
Do I need a code?
No. The discount is already taken off the price you see.
When will my order arrive?
Order before 12pm, Monday to Friday, and it's dispatched the same day. UK delivery takes 1 to 2 working days, and it's free on orders over £40. It's a busy week, so order early.
Ordering for Christmas?
Order by Thursday 17 December for standard UK delivery before Christmas.
Which one should I pick?
New to tanning accelerators? Start with Island Coconut, Electric Melon or Vanilla Paradise. Want a light jelly? Sun Sauce. For your face, Lumière. Tropic Like It's Hot is for experienced tanners only. Or take the 4-tap quiz above.
Why DeluxReal colour.
Real colour.
Nothing fake.
Tanning accelerators with a full melanin stack and a skincare base. No DHA, no bronzer, and every ingredient on the label with a reason for being there.
2,000+verified five-star reviews
0DHA, bronzer or orange in any formula
5melanin actives in every Next-Gen cream
12pmcut-off, Monday to Friday
The bestsellers
Pick the formula
built for how you tan.
Rich cream, light jelly, face, or the original. Every one explained, ingredient by ingredient, in the guides.
Electric Melon
Electric Melon is a bronzer-free Next-Gen tanning cream with a crisp watermelon...
£30.00
Island Coconut
Next-Gen melanin-boosting formula
£30.00
Tropic Like It's Hot
Tropic Like It's Hot is a bronzer-free tingle accelerator with a passionfruit...
£32.00
Go Dark
Rich, ultra-conditioning cream
£27.00
How it works
Two jobs,
one tube.
Most tanning products pick one job. Delux does two: support the colour your skin builds under UV, and look after the skin building it.
Five melanin actives. Acetyl tyrosine, MelanoBronze, copper, a peptide and niacinamide, one for each step in how skin makes pigment, all above the fragrance line.
A skincare base underneath. Aloe, shea, squalane, ceramide, ectoin. Conditioned skin takes colour evenly and holds it for weeks.
Sunbed and sun. Water-based, kind to acrylics, sits under sunscreen outdoors. Most people notice a difference within two to three sessions.
No DHA, no bronzer. There is no colour in the tube. What builds is your own melanin, and it does not wash off.
The test for every ingredient was simple. If we took it out, would the cream be worse?
Not sure where to start?
Find your formula
in 60 seconds.
Six quick questions and we match you to the Delux formula built for the way you tan, plus anything worth stacking with it.
No email required. Instant result.
Quick answers
Everything you
need to know.
Is Delux a self-tan or a tan accelerator?
A tan accelerator. It works with your skin and your UV exposure, on sunbeds or in the sun, to build a deeper, natural colour. It will not stain and it will not turn you orange.
Will it make me orange?
No. There is no DHA and no bronzer in any Delux formula, so there is no tint and no orange tone. You build your own colour.
Can I use it on sunbeds and outdoors?
Yes. Every Delux formula is water-based and works on sunbeds and in the sun. Outdoors, wear a separate sunscreen over it.
How fast will I see results?
Most people notice a difference within two to three sessions and a proper base in two to three weeks of regular use.
How much should I apply?
A 10p-sized amount per area for the creams, a 5p-sized amount for the jelly, spread thin until it disappears. More sits on the surface.
When will my order arrive?
Orders placed before 12pm, Monday to Friday, are dispatched the same day. After 12pm your order goes out the next working day. We often dispatch on Saturdays too, but cannot promise it. UK delivery then takes 1 to 2 working days, and shipping is free on orders over £40.
The guides
Serious about tanning?
Read before you buy.
Every ingredient explained, every claim you can check, and the shortcuts that do not work.
Why Am I Not Tanning? Eight Reasons, and What to Change
Why am I not tanning? Skin type, going red, a plateau, dry skin, spacing, tired lamps,...
Does a Tan Accelerator Work Without Sun or a Sunbed?
The question we get most weeks: does a tan accelerator work without sun or a sunbed?...
How Long Does a Sunbed Tan Take to Develop?
Your sunbed glow fades by bedtime and the real tan turns up days later. How long...
Christmas Party Tan: A Six-Week Sunbed Countdown
Want a real Christmas party tan? A six-week sunbed countdown worked back from the date, what...
How to Apply Tan Accelerator, and How Much to Use
The question we get most: how much tan accelerator do I use, when, and why does...
Best Tan Accelerator for Fair Skin: How Pale Skin Builds Colour
Fair skin can tan, just slower and lighter. How pale skin builds colour, what to look...