Real colour.
Nothing fake.
Tanning accelerators with a full melanin stack and a skincare base. No DHA, no bronzer, and every ingredient on the label with a reason for being there.
The bestsellers
Pick the formula
built for how you tan.
Rich cream, light jelly, face, or the original. Every one explained, ingredient by ingredient, in the guides.
Electric Melon
Electric Melon is a bronzer-free Next-Gen tanning cream with a crisp watermelon...
£30.00
Island Coconut
Next-Gen melanin-boosting formula
£30.00
Tropic Like It's Hot
Tropic Like It's Hot is a bronzer-free tingle accelerator with a passionfruit...
£32.00
Go Dark
Rich, ultra-conditioning cream
£27.00
How it works
Two jobs,
one tube.
Most tanning products pick one job. Delux does two: support the colour your skin builds under UV, and look after the skin building it.
Not sure where to start?
Find your formula
in 60 seconds.
Six quick questions and we match you to the Delux formula built for the way you tan, plus anything worth stacking with it.
No email required. Instant result.
Quick answers
Everything you
need to know.
Is Delux a self-tan or a tan accelerator?
A tan accelerator. It works with your skin and your UV exposure, on sunbeds or in the sun, to build a deeper, natural colour. It will not stain and it will not turn you orange.
Will it make me orange?
No. There is no DHA and no bronzer in any Delux formula, so there is no tint and no orange tone. You build your own colour.
Can I use it on sunbeds and outdoors?
Yes. Every Delux formula is water-based and works on sunbeds and in the sun. Outdoors, wear a separate sunscreen over it.
How fast will I see results?
Most people notice a difference within two to three sessions and a proper base in two to three weeks of regular use.
How much should I apply?
A 10p-sized amount per area for the creams, a 5p-sized amount for the jelly, spread thin until it disappears. More sits on the surface.
When will my order arrive?
Orders placed before 12pm, Monday to Friday, are dispatched the same day. After 12pm your order goes out the next working day. We often dispatch on Saturdays too, but cannot promise it. UK delivery then takes 1 to 2 working days, and shipping is free on orders over £40.
The guides
Serious about tanning?
Read before you buy.
Every ingredient explained, every claim you can check, and the shortcuts that do not work.
Tropic Like It's Hot: The Full Guide to Every Ingredient
All 42 ingredients in Tropic Like It's Hot, our tingle accelerator: the four melanin actives, the...
Vanilla Paradise: The Full Guide to Every Ingredient
Every one of the 26 ingredients in Vanilla Paradise, why it shares one formula with Island...
Delux vs Australian Gold: Two Very Different Approaches to Sunbed Tanning
Our most asked question. Australian Gold is a good, well-known brand, and the two are very...
Best Tanning Accelerator for Your Face: Can You Use a Body Cream?
Can a body tanning accelerator go on your face? Why facial skin is different, what to...
Best Tanning Jelly UK: Is a Jelly Better Than a Cream?
What a tanning jelly is, how it compares with a cream or an oil, what to...
Do tanning gummies work? An honest answer
Not on their own. A tanning gummy cannot give you a tan without UV. Here is...