Real colour.
Nothing fake.
Tanning accelerators with a full melanin stack and a skincare base. No DHA, no bronzer, and every ingredient on the label with a reason for being there.
The bestsellers
Pick the formula
built for how you tan.
Rich cream, light jelly, face, or the original. Every one explained, ingredient by ingredient, in the guides.
How it works
Two jobs,
one tube.
Most tanning products pick one job. Delux does two: support the colour your skin builds under UV, and look after the skin building it.
Not sure where to start?
Find your formula
in 60 seconds.
Six quick questions and we match you to the Delux formula built for the way you tan, plus anything worth stacking with it.
No email required. Instant result.
Quick answers
Everything you
need to know.
Is Delux a self-tan or a tan accelerator?
A tan accelerator. It works with your skin and your UV exposure, on sunbeds or in the sun, to build a deeper, natural colour. It will not stain and it will not turn you orange.
Will it make me orange?
No. There is no DHA and no bronzer in any Delux formula, so there is no tint and no orange tone. You build your own colour.
Can I use it on sunbeds and outdoors?
Yes. Every Delux formula is water-based and works on sunbeds and in the sun. Outdoors, wear a separate sunscreen over it.
How fast will I see results?
Most people notice a difference within two to three sessions and a proper base in two to three weeks of regular use.
How much should I apply?
A 10p-sized amount per area for the creams, a 5p-sized amount for the jelly, spread thin until it disappears. More sits on the surface.
When will my order arrive?
Orders placed before 12pm, Monday to Friday, are dispatched the same day. After 12pm your order goes out the next working day. We often dispatch on Saturdays too, but cannot promise it. UK delivery then takes 1 to 2 working days, and shipping is free on orders over £40.
The guides
Serious about tanning?
Read before you buy.
Every ingredient explained, every claim you can check, and the shortcuts that do not work.
Why We Will Never Sell You a Tan Extender
We checked the ingredients of nine tan extenders on UK shelves. They are either moisturisers with...
Why Your Legs Won't Tan, and How to Fix It
The four everyday reasons legs tan slower than the rest of you on a sunbed, and...
How to Tan Your Face on a Sunbed, Properly
Why your face tans differently from your body, and how to get it even on a...
How to Keep Your Tan Through Autumn and Winter
Why tans fade faster once the clocks change, and the simple maintenance routine that keeps your...
MelanoBronze: What It Is, and Why Almost Nobody Else Uses It
The Swiss-made active at the centre of the Next-Gen range: what it is, what its maker's...
The Delux Ingredient Dictionary: Every Ingredient in the Range, Explained
Every ingredient across the Delux range, A to Z: what it is, what it does in...