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The strength ladder
How dark does each one go?
Strongest stack first.
Every formula is built for a different job. This is how much melanin support each one carries, compared with the rest of the range.
Melanin support in the formula
Next-Gen creamsIsland Coconut, Electric Melon, Bubblegum Mania
The full five-active stack: acetyl tyrosine, MelanoBronze, copper, a peptide and niacinamide. The most melanin support in the range.
Shop →Sun SauceNext-Gen jelly, 200ml
A water-based jelly with 4% acetyl tyrosine and 4% niacinamide, and no MelanoBronze. Lighter on the skin, thinner layer, same job.
Shop →LumièreFacial maximiser, 50ml
The face formula. Built for facial skin rather than a body cream in a smaller tube. Use it alongside a body product, not instead of one.
Shop →Go DarkDeep conditioning cream, 200ml
The original. No tyrosine, by design, and the heaviest skincare base in the range. Conditioned skin takes colour evenly and holds it.
Shop →Tanning GummiesGlow support
Gummies do not tan you. They support the skin that does, from the inside, alongside whatever you put on it.
Shop →The levels compare our own formulas with each other. They are not a promise of a shade. How dark you go depends on your skin, your UV exposure and how often you use it, so results can vary.
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The guides
Serious about tanning?
Read before you buy.
Every ingredient explained, every claim you can check, and the shortcuts that do not work.
Why We Will Never Sell You a Tan Extender
We checked the ingredients of nine tan extenders on UK shelves. They are either moisturisers with...
Why Your Legs Won't Tan, and How to Fix It
The four everyday reasons legs tan slower than the rest of you on a sunbed, and...
How to Tan Your Face on a Sunbed, Properly
Why your face tans differently from your body, and how to get it even on a...
How to Keep Your Tan Through Autumn and Winter
Why tans fade faster once the clocks change, and the simple maintenance routine that keeps your...
MelanoBronze: What It Is, and Why Almost Nobody Else Uses It
The Swiss-made active at the centre of the Next-Gen range: what it is, what its maker's...
The Delux Ingredient Dictionary: Every Ingredient in the Range, Explained
Every ingredient across the Delux range, A to Z: what it is, what it does in...