Whose Advert Is It Anyway? The Pure Bronze Tanning Quiz
Whose advert is it anyway?
We have written eleven thousand words about Pure Bronze Tanning, with screenshots, dates and Ad Library IDs. At some point it stopped being an article and became a genre. So this time you can play it. Three rounds, fifteen points, one code at the end. Everything in here is taken from the full comparison, which has the receipts.
Round one. Which one is ours?
Five pairs. In each, one image is ours, published first. The other is theirs, run as a paid advert afterwards. Some pairs are the same photograph with a different tube. Tap the original.
Round two. Is it actually in the tube?
Their TikTok Shop listing publishes a long ingredient list. Their own video shows the list printed on the tube. Nine ingredients from the online list are below. Tap the ones you think made it onto the packaging and watch them print, then check against the video.
Round three. Find the Strengh.
One of these is copied exactly from the variant selector on the Pure Bronze Tanning Shop app listing. The other eleven are spelt correctly. Fifteen seconds. Tap the odd one out.
The bit that is not a game
All of the above is lifted, dated and screenshotted from the full comparison article, which has been updating since July and shows no sign of stopping. The long version: six paid adverts built from four Delux photographs, across three Facebook page names. A TikTok Shop listing whose headline ingredients do not appear on the printed tube shown in their own video. A homepage claiming 10,000+ happy customers, a video showing fourteen orders in four days, and a Shop app score of 3.9 from the 21 customers who were asked. And, yes, Strengh.
We built Delux on the opposite idea. Our own photographs, of our own products. Every ingredient on the page is on the label, with a line explaining why it is there. Every review is a verified purchase. None of that is clever. It is just the minimum, and it turns out the minimum is rarer than it should be.
If you came here from a Pure Bronze Tanning advert, and statistically you probably did, you have just played through the reasons we would rather you bought the original. The code above is real. Go and use it.