Pure Bronze Tanning: We Actually Looked This Time
We usually spend seconds on Pure Bronze.
This time we spent an afternoon.
Everything we have published about Pure Bronze Tanning so far took seconds to find. They are still using our images, and they have now moved on to our website copy as well. So we decided they deserved a proper look. We took some time out of our day and read their whole website: the product pages, the policies, the FAQ, their own product data and every single review. It did not take long. Stopping laughing did.
Round one
The Lee family
Coconut Crush has 152 reviews. All of them are five stars. According to Pure Bronze Tanning's own product data, the Coconut Crush page was created on 2 November 2025.
149 of those 152 reviews are dated before 2 November 2025.
The reviews start on 17 August 2025. Then they arrive two or three a day, every single day, for 55 days in a row. Every one of the 149 is timestamped at exactly 8pm, UK time. Not one has a photo. Not one is longer than 86 characters. Then, on 10 October, they stop. In the twelve months since, Coconut Crush has picked up three more.
Coconut Crush reviews by month. Source: the public data behind their own review widget (Judge.me), pulled 17 October 2026.
Meet the Lees
Ten of the reviewers are called Lee. Jack-Lee and James-Lee on 5 October. Jake-Lee and Tom-Lee on the 6th. Ben-Lee, Chris-Lee and Sam-Lee on the 7th. Luke-Lee, Mark-Lee and Ryan-Lee on the 8th. All hyphenated. All five stars. All at 8pm on the dot.
The full Lee family all decided to order, and all left glowing reviews, before the product even had a page to order from. That is a close family. Ryan-Lee had already worked out that the 200ml "lasts a whole holiday season with careful use", 25 days before there was a page to buy it from. Mark-Lee says his friends "have all borrowed mine and ordered their own". We hope they are all Lees.
Meanwhile Chloe, one of the three people to review it since the page went up, is "honestly shocked at how good this duo is". It is a single tube.
Verified by who?
Their homepage shows customer quotes, each one badged "Verified Buyer". Their review app, the one on the actual product pages, marks which reviews come from verified buyers. Of the 152 Coconut Crush reviews, it marks none.
Round two
The 30-day guarantee that lasts 14 days
"30-Day Guarantee" sits on the Pure Bronze Tanning homepage and under the add-to-cart button on every product page. It is a confident badge.
Their badge. Swipe
Then you read the refund policy. Returns are accepted within 14 days of delivery. Items must be unused, unopened and sealed. Opened products cannot be returned unless faulty. And you pay the return postage.
So it is a 30-day guarantee, as long as you send it back within 14 days, unopened, at your own cost. Which, for buying online in the UK, is roughly what the law already gives you anyway.
Round three
Is it a self tan? Depends who you ask
Ask the website title, and Pure Bronze Tanning sells "Premium Self Tan". Their homepage description sells "self-tanning products". Ask their own product tags, and it is "fake tan UK", "self tan" and "self tanning". Ask the homepage, and it gives you a tan "without the orange, the streaks". Orange and streaks are self-tan problems.
They say self tan. Swipe
Now ask the FAQ, on the same homepage. Pure Bronze is "not an instant fake tan". It "doesn't work like a traditional cosmetic self-tan".
They say not a self tan. Swipe
The reviews have not been told either. Aisling says Coconut Crush "has replaced my expensive salon spray tans completely". Fionn praises the "coverage", which is "so buildable and easy to control". Coverage is a word for things that sit on top of your skin. A tanning accelerator does not have coverage.
For the record, ours is not a self tan either. No bronzer, no DHA, no fake colour. The difference is that we say so everywhere, including the title.
Round four
How fast? Depends how far you scroll
Halfway down the Pure Bronze Tanning homepage: "Noticeable colour in 2-3 sessions, backed by reviews". And right next to it: "No orange."
Keep scrolling to the FAQ. "How fast will I see results?" Everyone's skin responds differently, so "there isn't one guaranteed timeframe". "Will it make me orange?" Your final colour depends on your own skin tone, so "results will vary from person to person". The "No orange" promise did not make it down the page.
Round five
24 hours or 2 business days
The Pure Bronze Tanning FAQ says orders are "typically dispatched within 24 hours". Their shipping policy says orders "are processed within 2 business days".
Their two answers. Swipe
Pick whichever page you prefer. Both are theirs.
Round six
The bundle that costs more
Bundles exist to save you money. Pure Bronze Tanning sell a "Tanning Spray X Mango Melt" bundle. Here is the bundle, next to the same two products bought separately, all at their own prices on 17 October 2026.
| Triple | Ultimate | |
|---|---|---|
| The bundle | £47.99 | £52.99 |
| Spray on its own | £23.99 | £27.99 |
| Mango Melt on its own | £22.39 | £22.39 |
| Both, bought separately | £46.38 | £50.38 |
| The bundle costs you | £1.61 more | £2.61 more |
Their prices. Swipe
Round seven
Everything is a top seller
All three products on the Pure Bronze Tanning homepage carry a "Top Selling" badge. That includes Mango Melt, which has one review.
Then the bundles. The Spray Trio is "our most popular bundle". The Spray X Coconut Crush bundle is also "Most Popular".
Both the most popular. Swipe
Bonus round
Coconut Crush™
Look closely at the web address of the Coconut Crush page. Pure Bronze Tanning have put a ™ in it: coconut-crush™-pure-bronze-tanning-accelerator-200ml. You can see it in the product data at the top of round one.
So we searched the UK trade mark register. Here is everything it holds for "Coconut Crush", and for "Pure Bronze".
| Search | What the register shows | Theirs? |
|---|---|---|
| Coconut Crush | Filed 2018 and registered, for food | No |
| Coconut Crush | Filed 2024 and refused, for food and drink | No |
| Coconut Crush Scrub | Filed 2021 for cosmetics, then withdrawn | No |
| Kopari Coconut Crush Scrub | Filed 2021 and registered, a body scrub | No |
| Pure Bronze | One result: a lighting mark from 2006, since removed | No |
UK Intellectual Property Office trade mark search, 17 October 2026. Anyone can run it at trademarks.ipo.gov.uk.
And the name itself? Another UK brand has been selling a tanning accelerator called Coconut Crush for years. Years before this one.
Where they win, because we said we would be fair
Credit where it is due. The Coconut Crush tube is genuinely eye-catching, the website is quick, and the checkout takes every payment method going. And some of the photography in their adverts is excellent. We would know. We paid for it.
Everything else on this page, they wrote themselves.
We don't copy. We create.
Everything above came from their own website, in one afternoon. Everything on ours is our own: our photographs, our formulas and our words. If you got here from one of their adverts, here is 25% off the originals, on us.
Read the original receipts · Compare the formulas · Take the quiz
For the record: Pure Bronze Tanning are not affiliated with Delux Tanners in any way, and we have not started a second brand.