Go Dark: The Deep Conditioning Original, Explained
Go Dark.
The deep conditioning original, explained.
Go Dark is where Delux started, and it is still the cream our most loyal customers swear by. It is not built on gimmicks or shortcuts. It is built on a simple idea that the tanning world often skips past: skin in beautiful condition develops colour better, holds it longer, and looks richer while doing it. Here is everything worth knowing about it.
Part one
What Go Dark actually is
Go Dark is a rich, ultra-conditioning tanning cream for people who want deeper-looking colour paired with a genuinely luxurious skin feel. Rather than chasing speed alone, it elevates the whole tanning ritual: the buttery texture melts into the skin, absorbs cleanly without heaviness, and leaves a smooth, conditioned finish that makes colour look its best. It is a tan accelerator, not a fake tan, so it works with your own UV exposure on sunbeds or in the sun rather than painting colour on.
Part two
Why conditioning matters for colour
This is the part most people underestimate. Dry, rough skin scatters light, grabs colour unevenly, and sheds it quickly. Deeply conditioned, hydrated skin does the opposite: it develops colour more evenly, holds it for longer, and gives that smooth, glossy finish that makes a tan look expensive. That is the entire philosophy behind Go Dark. Feed the skin first, and the colour follows.
Part three
What is inside, in plain English
The formula is built around a blend of nourishing butters, conditioning oils and smoothing emollients. What is deliberately not in there matters just as much: no DHA and no bronzer, so there is no fake tint, no streaks, and no orange tone. The colour you build is your own.
Shea and cocoa butters
Jojoba and coconut oils
The emollient base
Part four
Who it is for
Go Dark suits anyone who wants richer-looking colour with a skincare-level feel, whether that is regular sunbed users building depth through the year or sun tanners who want their skin looked after while they are out in it. If you love a lightweight jelly texture instead, our cream versus jelly guide will help you choose, and our Find Your Formula quiz matches you in under a minute.
Part five
How to get the best out of it
Apply to clean, dry skin before your sunbed session or sun exposure and massage in evenly until fully absorbed, taking extra care over drier zones like knees, elbows and ankles. Use it consistently, every session, and let the colour build gradually; most customers notice a difference within their first few sessions. Moisturise daily in between, and if you want the full routine our guide on prepping and exfoliating for a deeper tan covers it step by step.
Part six
Honest expectations
Go Dark accelerates and enriches your own tan, it does not create one from nothing, and it does not contain SPF. When tanning outdoors, apply a separate broad-spectrum sunscreen over the top, follow your salon's guidance on session times, and never overexpose your skin. Build it steadily and the depth speaks for itself, which is exactly why it holds a 4.9 star rating from the people who use it.
The original, for a reason.
Deep conditioning. Deeper-looking colour. No orange. Still the cream our longest-standing customers reorder.
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