The Delux guides
Serious about tanning?
Serious about tanning?
Read before you buy.
Honest guides on sunbeds, holidays, ingredients and the shortcuts that do not work. No fluff, receipts where it matters, and every ingredient we mention is on our label.
Latest · Guide
Why We Will Never Sell You a Tan Extender
We checked the ingredients of nine tan extenders on UK shelves. They are either moisturisers with a new name or fake tan with a new name. Here is why nothing extends a real tan, and what actually keeps it looking good.
Read the guideHow we work
How We Test a Formula Before It Is Released
Five stages from brief to release, the benchmark every Delux formula has to beat, what we look for over real sessions, and...
How we work
Why Delux Has Seven Formulas, and Why the Eighth Is Taking So Long
One goal, a formula for everyone who tans. One rule, nothing ships unless it outperforms the best we test it against. Why...